About Us

Marsindo Konsult Prima, renowned as Marketing Research Indonesia (MRI), was established in 1996 as an independent and full-service marketing research company focusing on the Indonesian market and customers.

Over the years, we have become a recognized leading marketing research agency with a deep understanding of measuring customer experience, satisfaction, loyalty, and engagement in various industries.

Vision and Mission

To be the first choice research agency for prominent national and multinational companies and organizations.

We are dedicated to provide clients with :

Insights for better profits
Quality with integrity
Service excellence for long-term partnerships

Values

Director

Mr.Harry Puspito

President Director

Harry has a Master Degree in Applied Science from the School of Food Technology, University of New South Wales, Sydney, Australia. His bachelor degree is from the Faculty of Agriculture, Unibraw, Malang.

Harry has a vast experience in conducting business and social research – in design, execution, analysis, presenting and reporting research findings – more in quantitative but also in qualitative research.

In applications his experience covers research in usage, attitude and image study, product development, positioning, segmentation, pricing, advertising, promotion, customer satisfaction & loyalty, and mystery shopping. Regarding the subjects, he has done works on consumer goods, pharmaceutical, finance, retailing, automotive, electronics, telecommunication, fashion, agro-chemicals, fruit, industrial products, chemicals, etc.

Mrs.Doktrina Tehupeiory

Operation Director

She is in charge of all operation aspects of research from 1996. In data collection she leads the team of field supervisors, team leaders and over 3000 mystery shoppers and interviewers covering over 100 cities of Indonesia.

She leads the development of the system in data collection and preparation ready for further processing. In addition, Ina’s role is also to ensure that MRI delivers high quality deliverables to clients (Quality Assurance).

Previously she worked for a bank supporting the operation, human resource, credit and system development for 10 years.