About Us

Marsindo Konsult Prima, renowned as Marketing Research Indonesia (MRI) was established in 1996 as an independent and full service marketing research company focusing in Indonesian market and customers.

Through the years, we have become an acknowledged leading marketing research agency with deep understanding on measuring customer experience, satisfaction, loyalty and engagement in various industries.

MRI has annual syndicated study that helps your company to monitor your position amongs competitors on your industry.

Our Products

Bank Service Excellence Monitor (BSEM)

Bank Service Excellence Monitor (BSEM)

MRI has been measuring the service quality of the leading banks (government, private, and foreign) in consumer banking through a Mystery Shopping for 23 years. BSEM aims to motivate and aid banks in developing their service to customer. This research program has been widely acknowledged to be successful in supporting banks to perform better in their service delivery.

Customer SLE Survey

Customer SLE Survey

SLE Index survey is annual syndicate study since 2017. This study aims to assess satisfaction, loyalty, and engagement’s customer toward company performance. We believe that this study could generate insight more comprehensive for company since satisfaction index could not be considered as competitive advantage. We have been conducting this annual survey on finance industry. In this year, we are expanding the survey on E-commerce Industry.

Better Brand Survey

Better Brand Survey

Better Brand Survey is our annual syndicate study established in 2018 to analyze brand performance of products and services in Indonesia. Better Brand Survey aims to support product and service quality improvement sustainably. Better Brand Survey generate result that give insight for company to arrange optimal marketing strategy and know brand positioning based on consumer’s perspective. The result generated from the survey will be a basic assessment to give an award in Better Brand Awards cooperated with Infobank.

Our clients


Vision, Mission & Values


To be the first choice research agency for prominent national and multinational companies and organizations


We are dedicated to provide clients with :

  • Insight for better profit
  • Quality with Integrity
  • Service Excellence for long-term partnership


C ommitment in what we do

I  ntegrity in all our conducts

T eamwork

nnovative way of thinking and working

E xcellence in processes and outcomes


Soho Pancoran, Tower Splendor 19th Floor, Unit 15,16,17.
Jl. Let.Jend. MT.Haryono kav 2-3
Jakarta Selatan 12810



Contact us

+62-21 501 016 55 (Hunting) (Head Office)